Abstract
Many business domains are currently transitioning towards a service-dominant business setting. Before the transition, business settings used to be centered on the delivery of products. After the transition, they will be centered on the provisioning of solution-oriented services to customers. Services may require the deployment of products, but these products become part of the delivery channel of services, not the focal point themselves. Ownership of products becomes a less relevant issue. The emphasis shifts from the value of the individual product to the value of the use of the product in an integrated context - the so-called vale-in-use. Performing the transition to service-oriented business and managing its consequences is a formidable task for any non-trivial business organization. Taking a traditional top-down, business-strategy-to-operations approach will be too slow in the current fast pace of market developments. Taking a quick-win, opportunity-driven, bottom-up approach will result in chaos. A holistic, well-structured approach is required that is completely tuned to the service-oriented transition and that has the very basics of service-oriented business at its core. BASE/X is designed for this purpose. It is a business engineering framework for service-dominant business, i.e., service-oriented business that puts service management at the forefront. BASE/X covers the entire spectrum from high-level business strategy definition to business information system architecture design, including elements like business model conception, business service specification and business process modeling. The very core of BASE/X is the understanding that to achieve truly agile service provisioning business, these elements cannot be treated in isolation. This presentation gives an overview of BASE/X, covering service-dominant strategy specification, business model conception, service design and orchestration, business process management, and mapping to platform architectures. The presentation covers several years of experience with the application of BASE/X in industry - both from the business point of view and the technology point of view.

Bio
Paul Grefen is a full professor in the School of Industrial Engineering at Eindhoven University of Technology since 2003. He chaired the Information Systems subdepartment from 2006 to 2014. Currently, he is the research director of the School. He received his Ph.D. in 1992 from the University of Twente and held assistant and associate professor positions in the Computer Science Department. He was a visiting researcher at Stanford University in 1994. He has been involved in various European research projects as well as various projects within the Netherlands. He is an editor of the International Journal of Cooperative Information Systems. He is an editor and author of the books on the WIDE and CrossWork projects, and has authored books on workflow management, electronic business and service-dominant business engineering. He is a member of the Executive Board of the European Supply Chain Forum. His current research covers architectural design of business information systems, inter-organizational business process management, and service-oriented business design and support. He teaches at the MSc, PDEng and PhD levels at TU/e and at the executive level for TIAS business school.